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Business Marketing

Associate of Applied Science Degree

School of Business


Program Details
This program provides students with an extensive business background, focusing on principles of marketing. Specialized courses provide the foundation for students to begin careers in retail management, sales, advertising, and many other related industries.
Total Credit Hours: 96
Please see the Harrison College Course Catalog for a list of courses for this program.
Available at these campuses: Anderson, Columbus - IN, Columbus - Ohio, Elkhart, Evansville, Fort Wayne, Indianapolis - Downtown, Lafayette, Muncie, Online, Terre Haute

* The number of "estimated total quarters" for each program assumes you are enrolled full-time (at least 12 credit hours per quarter) throughout the entire program. Students taking more than 12 credit hours in a quarter will finish in fewer quarters; likewise, students taking fewer than 12 credit hours in a quarter may require additional quarters. Transferred credits from previous colleges, testing out of classes, and successfully completing classes (avoiding having to repeat a class) may also affect program length.

Career & Skills Related Details
Possible Job Titles
The U.S. Bureau of Labor Statistics and the U.S. Census Bureau are charged with collecting and reporting data on total U.S. employment across the full spectrum of SOC major groups. Occupations are classified based on work performed and on the skills, education, and/or training needed to perform the work at a competent level. The link below includes possible job titles, SOC codes, National and Indiana State Median Incomes, and links to O*Net for additional job title information. This information was aggregated from O*Net and the U.S. Bureau of Labor Statistics.
Business Marketing Job Titles and SOC Codes

Skills, Tasks & Knowledge of the Job
  • Basic business principles, including economics, accounting and finance
  • Composition and presentation skills
  • Marketing and advertising fundamentals
  • Tools: desktop computer, office suite software (Word, Excel, PowerPoint)

Typical Work Environments
  • Retail environments
  • Marketing, PR and advertising agencies of all sizes
  • In-house corporate marketing departments
  • Companies and organizations that require sales associates


The Standard Occupational Classification (SOC) system is used to classify workers into occupational categories in order to collect statistical data. Information regarding the SOC system or specific SOC codes can be found on the Bureau of Labor Statistics' website.

Curriculum Details
Course Number
Course Name
Credit Hours
Professional
ACC1010
4
ACC1020
4
ACC2020
4
BUS1000
4
BUS1010
4
BUS1050
4
BUS2300
4
FIN2000
4
INT2990
4
MGT2000
4
MKG1200
4
MKG2000
4
MKG2030
4
MKG2100
4
General Education Courses
COM1050
4
ECN2000
4
MAT1500
4
PSY2000
4
SPC1010
4
Foundation
CD2600
2
CPU1000
4
CPU2120
4
CPU2200
4
INF1100
2
PSY1050
4

Elective Course Details
The following pertains to the Professional courses INT2990 or BUS2990:  Students enrolled through the online division must complete the capstone in place of the Internship/Externship.
Tuition & Fees Details

Tuition: $355 per credit hour
*Additional charges and fees may apply. Please refer to the Harrison College Catalog for more information.

We know how important it is for you to plan ahead with your budget, and that is why we have designed the Tuition Freeze Program to make your education both more affordable and predictable.

Learn how to lock in your rates >>
 
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